VPS Securities JSC named Vietnam’s best broker again by The Asset

VPS Securities JSC (VPS) has once again been honored as the “Best Brokerage House in Vietnam” at the Triple A Awards 2025, presented by The Asset, a leading Asia-focused financial publication.

This prestigious award is part of The Asset’s annual recognition program for financial institutions making outstanding contributions to sustainable finance in Asia.

This international accolade affirms VPS’s customer-centric strategy, which has been at the heart of its journey to becoming the leading brokerage firm in Vietnam for five consecutive years.

By delivering personalized experiences and comprehensive investment solutions, VPS continues to expand opportunities for both clients and partners in Vietnam’s dynamic financial market.

This international recognition, along with the trust of valued clients, reaffirms VPS's commitment to its customer-centric business philosophy.

As one of the leading and most reputable financial institutions in Vietnam and the number one securities brokerage firm by market share for five consecutive years, it continues to deliver personalized experiences to each client and expand comprehensive cooperation opportunities with its partners.

Looking ahead, VPS remains dedicated to accompanying the Vietnamese stock market on its path to shared prosperity in the era of national rise.

Best Brokerage House in Vietnam

As Vietnam’s economy continues its impressive growth trajectory, the country’s stock market has been undergoing significant transformation, showcasing its potential as an attractive investment channel.

In this dynamic landscape, trusted and dedicated financial advisors play a crucial role as reliable companions, helping investors seize opportunities with confidence and make informed investment decisions.

The “Best Brokerage House in Vietnam” award granted to VPS Securities is a recognition of the tireless efforts of its advisory experts and the entire VPS team.

Ngo Minh Duc, head of investment advisory at VPS Securities, said: “This is a meaningful award for our investment advisory professionals at VPS. I feel truly proud to have contributed to our mission of supporting clients and driving the company’s growth.

"This award not only affirms the dedication of the advisory community but also strengthens the core values that VPS stands for. I believe that with the solid foundation VPS has built, we - the advisors - will continue to grow alongside the market and bring real value to investors."

Staying true to the philosophy of 'opening up access to financial investment for everyone,' VPS has continuously innovated, promoted creativity, and built a comprehensive ecosystem of products and services to deliver a holistic experience for our valued clients, added Nguyen Doan Duc, also head of investment advisory at VPS.

“Every investment solution is designed based on a deep understanding of each customer’s needs and goals. I truly value the opportunity to accompany our clients and the company on this journey of creating exceptional and sustainable value,” he said.

The way forward for investment advisors in the digital age

In the digital age, particularly with the rapid rise of AI and Big Data, the role of investment advisors is undergoing a significant transformation.

Beyond deepening their professional knowledge and expertise, VPS’s advisory professionals have been proactively embracing emerging advisory trends and leveraging technological advancements to optimize their consulting processes.

This is a golden era for investment advisors to harness the power of technology, enabling them to deliver even greater value to clients through smarter, more personalized, and data-driven investment solutions.

"With the current trends in the stock market and the strong momentum of digital transformation, data-driven advisory is set to become the dominant trend," said Vu Lan Anh, head of investment advisory at VPS.

In addition to experience, investment advisors must closely integrate data analytics tools, AI, and digital solutions to deliver well-founded and tailored recommendations, she said, adding optimizing routine tasks through technology will help free up time for deeper, value-added client engagement.

Meanwhile, Nguyen Thi Le, also head of investment advisory at the firm, emphasized that with the support of AI, Big Data, and digitalized investment experiences, advisors must adapt and evolve.

"The advisory team needs to blend technology with creative thinking, enhance quantitative analysis skills, stay alert to shifts in market sentiment, and develop strategic thinking - all of which are key factors in building a competitive edge in the digital age," she added.

Aiming to make financial investment more accessible to everyone, VPS has been actively diversifying its investment offerings to meet the varied needs and risk profiles of different customer segments.

In parallel, the company prioritizes research and development, leads in technology adoption, and continuously optimizes user-friendly trading platforms that work seamlessly across multiple devices. In addition, enhancing transaction security and safety remains one of VPS's top priorities.

With a robust ecosystem and a comprehensive suite of professional tools, VPS enables its team of advisors to maximize their capabilities, thus delivering high-quality investment solutions and effectively supporting clients throughout their investment journey. Thanks to ongoing innovation and improvement, investing with VPS is becoming simpler, more convenient, and more secure than ever before.

VPS – A launchpad for a comprehensive and sustainable future

At VPS, every investment advisor plays the role of a trusted companion to clients. As such, VPS places great importance on fostering an open, positive, and inclusive work environment — one that encourages engagement, creativity, and opportunities for each advisor to grow, assert their strengths, and create real value for clients.

Nguyen Doan Duc shared: “I can truly feel the positive energy and relentless ambition in VPS’s workplace. The team's consistent dedication has been a source of inspiration for my personal development and strengthened my confidence in the career path I’ve chosen. This award is not only recognition from the market, partners, and clients — it is also clear evidence of the ideal working environment that VPS has built for its team of advisors.”

Fueled by the prestigious “Best Brokerage House in Vietnam” award, VPS is committed to delivering comprehensive financial investment solutions, advancing its infrastructure and IT systems, and creating an open and user-friendly investment environment for all clients.

Alongside these efforts, the VPS investment advisory team will continue to elevate service quality — living up to this esteemed title and remaining a genuine partner that shares, supports, and spreads meaningful value to clients, partners, and the broader community.