DNSE Securities remains among Top 10 strong brands for pioneering innovation

DNSE Securities has been listed among the Top 10 Strong Brands - Pioneers in Innovation for the third consecutive year at the Vietnam Strong Brands 2025 Awards.

This year, this Top 10 category honored companies with outstanding advancements in adopting new solutions and technologies, featuring notable names such as DNSE, VnPay, Grab, and Sacombank.

This is the fourth consecutive year that DNSE has been recognized at the prestigious annual award organized by VnEconomy with a 22-year history.

In 2022, with outstanding growth in scale and business performance, DNSE was named in the Top 10 Strong Brands with Impressive Growth. In the following three years (2023-2025), leveraging its technological strengths in the securities-financial sector, this digital brokerage consistently secured its place among the Top 10 Strong Brands – Pioneers in Innovation.

Promoting innovation and digital transformation is not only an objective necessity but also a decisive driving force to affirm the national position in the coming decade.

On October 1, 2025, at the National Innovation Festival, Party General Secretary To Lam once again emphasized: “A nation that advances ahead in science-technology and innovation will hold strategic competitive advantages and move faster and further; those who lag behind in innovation will be left behind.”

Therefore, innovation must be seen as a “national mission,” a key factor in Vietnam’s rise in this era.

At this year’s awards, the Top 10 Strong Brands – Pioneers in Innovation category was a highlight, gathering many leading enterprises. Evaluation criteria extended beyond size or profit, focusing instead on sustainable value, innovation capacity, social contribution, and global outreach.

Nguyen Ngoc Linh, CEO of DNSE, said: "Over the past five years, DNSE has pursued the mission of ‘Simplifying investment for Vietnamese people' through technological innovations that make investing easier. It has been a journey of effort and transformation, as well as a long-term strategy to strengthen DNSE’s competitiveness."

"Being recognized in the Vietnam’s Strong Brands ranking for many consecutive years is a reward for those efforts and a great source of pride and motivation for DNSE," Linh added.

In recent years, DNSE has continuously improved its product ecosystem with innovative features to make investing more convenient, simple, and transparent.

Highlights include the Margin Deal, a per-transaction loan governance solution offering flexible packages with attractive interest rates from just 5.99% and optimal risk control.

The Ensa Virtual Assistant – an AI-powered tool that provides market updates, provides recommendations based on multiple indicators and is capable of directly interacting with users, tailored to different investment profiles. This solution was awarded the “Breakthrough AI Solution in Finance” at the AI Awards 2024.

In 2025, the company marked another innovation milestone with the launch of AI Order, an artificial intelligence application that optimizes buy-sell pricing, order matching, and transaction efficiency by automatically splitting large orders into smaller ones.

Notably, DNSE has also pioneered in creating an open platform ready to connect APIs with financial, banking, and data platforms, opening up a comprehensive “financial universe” that brings securities closer to everyone. This stands as one of DNSE’s prominent technology strategies.

In derivatives, DNSE currently holds the Top 2 market share thanks to its trading system with multiple automated features that effectively support investors.

Its innovative efforts and differentiated strategies have delivered impressive business results in recent years. In the first eight months of 2025, DNSE recorded cumulative revenue of VND936 billion ($35.48 million), up 81% year-on-year, fulfilling 98% of the year's plan. Pre-tax profit reached nearly VND50 billion ($1.9 million), up 98% year-on-year, surpassing the year's target at 107%.

Margin loans reached a new record of VND6,591 billion ($249.84 million), reflecting DNSE’s strong momentum in margin lending. By August 2025, the company maintained a leading position with over 1.2 million accounts, representing 12% of the entire industry.

This year, DNSE also strengthened its capital base through multiple measures, including a recent issuance of 10 million bonds worth VND1,000 billion ($37.91 million) to fund pre-sale advances and margin lending, thereby enhancing business efficiency.

According to Nguyen Ngoc Linh, given the positive developments in Vietnam’s stock market and the upcoming market status upgrade (from "frontier" to "secondary emerging") prospects, DNSE will maximize its existing capital and technological platforms to seize opportunities, deepen customer personalization, and prepare for breakthrough growth in the near future.