H&M, Nordic businesses seek suppliers in Vietnam

Swedish multinational fast fashion retailer H&M and other Nordic businesses will send a delegation to the Vietnam International Sourcing 2025, slated for early September in Ho Chi Minh City, to seek business partnerships.

H&M’s first presence at the event and the participation of other Nordic companies affirm their growing interest and strong shift in finding supplies in Vietnam. This also opens up opportunities to enhance the position of Vietnam's export sector in the international market.

According to the Vietnam Trade Office in Sweden, this year, the office will accompany the Nordic business delegation to the event. The delegation will feature big names in the fields of retail, consumption, logistics and sustainable production.

Notably, the participation of H&M, one of the world's largest fashion corporations, is considered a special highlight, opening up many cooperation opportunities for Vietnamese businesses in the fashion, textiles and sustainable supply chains.

In 2023 and 2024, the Vietnam Trade Office in Sweden also organized Nordic business delegations to Vietnam with the participation of brands such as IKEA, Gothenburg Port, F&H, and Scanesia. They sought supply sources, surveyed Vietnamese businesses' situation and reached cooperation agreements with Vietnamese partners.

The 2025 Vietnam International Sourcing is expected to attract more than 500 exhibitors and over 300 international buyer delegations. Key industry groups to be displayed include food and beverages, consumer goods, furniture, fashion, raw materials and supporting industries.

Beyond exhibition, there will be many sideline activities such as seminars, business-to business (B2B) trade connections, survey programs, and factory and industrial park tours. They will focus on standards for exports to the European market, green transition, logistics and international branding.