Masan Consumer showcases Vietnamese brands at THAIFEX 2026

Masan Consumer took part in THAIFEX – Anuga Asia 2026, one of Asia's largest food and beverage trade exhibitions, as the Vietnamese consumer goods company seeks to expand its international footprint and promote Vietnamese cuisine to global consumers.

The exhibition, held at IMPACT Muang Thong Thani in Bangkok, brought together 3,620 companies from 59 countries and territories. Vietnam ranked among the top five participating countries, with 176 companies attending the event, underscoring the growing presence of the country's food industry in regional and international markets.

At the Vietnam pavilion, Masan Consumer showcased several of its flagship brands, including CHIN-SU, Nam Ngu, Omachi, Vinacafé, Wake-Up and Pho Story, which the company said have gained traction among international consumers.

The event provided an opportunity for the company to strengthen ties with global partners and distributors while promoting Vietnamese culinary products to a wider audience.

Masan Consumer currently exports its products to more than 26 international markets, including the United States, Canada, Japan, South Korea, mainland China, Taiwan and Russia, with particularly strong growth in key Asian markets.

The company said its manufacturing facilities comply with a range of international quality management and food safety standards, including ISO 22000, ISO 9001, ISO 14001, ISO 45001, BRCGS, FSSC 22000, HACCP, HALAL and U.S. FDA requirements.

These certifications support its efforts to enhance global competitiveness and advance its strategy of turning Vietnamese food products into globally recognized brands.

Participation in THAIFEX 2026 reflects Masan Consumer's broader "Go Global – Make Vietnamese Food Global Food" strategy, aimed at expanding the international presence of Vietnamese brands and contributing to the promotion of Vietnam's modern and increasingly innovative food industry.

Masan Consumer, listed on the Ho Chi Minh City Stock Exchange under the ticker MCH, is a subsidiary of Masan Group. With nearly three decades of operations, the company has built a diversified portfolio of fast-moving consumer goods, spanning condiments, convenience foods, beverages, coffee, and personal and home care products.

Its brands, including CHIN-SU, Nam Ngu, Omachi, Kokomi, Pho Story, Vinacafé and Wake-Up, are present in more than 98% of Vietnamese households, according to the company. Products are exported to more than 26 countries, reinforcing Masan Consumer's position as one of the region's leading and most profitable FMCG companies.