Providing high quality Phu My NPK fertilizers to farmers and fields is a continuous effort of the sales and market research teams at Petrovietnam Fertilizer and Chemicals Corporation (PVFCCo), a subsidiary of state-owned oil and gas group Petrovietnam.
Currently, there are multiple domestic units producing and distributing NPK fertilizers, meeting most of farmers’ demand, but the market reached saturation level, so competition between NPK producers is increasing. The current NPK fertilizer consumption market focuses on the Central and Central Highlands regions, accounting for 60-70% of total demand, serving industrial crops and fruit trees.
Nguyen Thanh Hieu, deputy head of the sales department of PVFCCo’s branch in the central region (PVFCCo PCE), said farmers in the Central and Central Highlands regions now require increasingly high standards for fertilizers. The products must have high nutritional content, especially potassium and specialized formulas, and beautiful packaging.
“To win farmers' trust, in addition to quality products, we must provide good support services to create complete products before they reach the fields,” he noted.
Therefore, bringing products to each farmer and field is a continuous effort of our market research staff. They have gone to each consumption area, organized seminars to introduce products, demonstrated models, and directly sold goods in order to gradually approach customers, convincing farmers to try products to gain their trust.
Adopting these solutions, Phu My fertilizers have gained an increasing foothold, but winning trust and selection is thanks to the dedication of the market research team. Their "guidelines" are sincerity and dedication. They have gone to each store and garden to accompany, share and support farmers. They answered all questions as well as guided farmers on how to use fertilizers effectively.
Le Hoang Huy, a market researcher at the PVFCCo's branch in the southern region (PVFCCo-PSE), said that only with close relations with farmers and fields can market researchers understand and give the best advice to farmers. Huy, from a young man working in an office, has worked day and night, sunny or rainy days in the fields and gardens like a real farmer, determined to commit himself to his work. “Nothing is more valuable than real farming knowledge and experience, only then can we support farmers,” he confided.
Over the years, he has got used to being outside more. He has attended every seminar, and participated in every agricultural counseling program in the area he was in charge of. He enthusiastically shares the knowledge he has obtained from working in the fields with farmers, helping them take care of crops more effectively for higher yields and better selling prices.
For market researchers, whether it is the erratic rainy and sunny days of the South, the bitter cold of the North, the scorching sun of the Central region or the intense rains of the Central Highlands, they still work hard to bring products to farmers and fields. And despite a sea of difficulties and hardships, market researchers never think of giving up the jobs they love because beyond business numbers is the happiness of bringing reputable, quality fertilizers to farmers for bountiful fields.
And their sincerity has been paid off. Many farmers chose Phu My fertilizers in general and Phu My NPK in particular to fertilize their fields. They evaluated the effectiveness by themselves and then spread it throughout the community. More and more people have accepted the Phu My fertilizers, making them one of the most known brands among products of its type.
In the coming period, the fertilizer market in general and NPK in particular is forecast to become more and more competitive, with the presence of high quality imported products at competitive prices and excess domestic NPK production. Recognizing those difficulties and challenges, the sales team as well as each market researcher have proactively developed specific action plans to achieve the set goals.
NPK Phu My fertilizers will see their markets expand towards sustainable crops such as sugarcane, beans, fruit trees, coffee, and rubber. At the same time, PVFCCo will promote programs such as demonstration models on sugarcane, durian, and beans, targeting Phu My NPK fertilizers specialized for each type of crop to diversify products; while enhancing social activities, and associating production and business with social responsibility.
With the motto of not only selling quality products at competitive prices, NPK Phu My aims to bring the fullest satisfaction to farmers.