NPK Phu My fertilizers gain brand recognition with continuous improvements, new products

NPK Phu My fertilizers have gained a strong market foothold and become a leading brand thanks to workers’ wholehearted dedication to perfecting existing products and producing new ones, the company said.

Petrovietnam Fertilizer and Chemicals Corporation (PVFCCo), the company that makes these products, said it applies modern European technology that packs nutrients and chemical components into every grain.

As a result, plants absorb the nutrients in an even, balanced manner. It also reduces evaporation and leaching, increasing the efficiency of fertilizer use.

“The production team rigorously enforces quality control and management throughout all stages. Inputs in NPK production are high quality raw materials produced by the Phu My Fertilizer Plant or imported from large, reputed suppliers. To control quality and nutritional content, each batch of input materials as well as finished products are sampled for analysis in accordance with legal regulations and PVFCCo's high standards.”

The company has also paid attention to product appearance and packaging after discovering that despite meeting high nutritional standards, customers weren’t satisfied.

Following due research, the production team established and implemented a packaging process with much more detailed and stringent requirements, catering to diverse needs in terms of weight, formula and packaging of premium compound fertilizers.

New products

In addition to perfecting existing products, the company, a subsidiary of state-owned Petrovietnam, has launched at least one new product line a year. These new products are the result of close coordination between the research, production and sales departments, ensuring that products align with the needs of farmers and the agriculture sector.

PVFCCo is a pioneer in the production and supply of NPK Phu My + Beneficial Microorganisms, an NPK compound fertilizer containing beneficial microorganisms. The idea for this new product came from understanding farmers’ desire for an inorganic compound fertilizer that not only ensures high productivity for plants but also helps improve soil, and is suitable for farming conditions and practices in Vietnam.

Scientific research has shown that the most suitable and effective breakthrough solution is to incorporate beneficial microorganisms, in spore form, into inorganic NPK compound fertilizer granules to decompose cellulose, insoluble organic compounds and post-harvest residues in the soil, making the land fertile and soft.

But this is an extremely difficult problem, much more difficult than adding microorganisms to organic fertilizers as inorganic compound fertilizers are a combination of salt compounds

To tackle this, PVFCCo has coordinated with authorities, experts and U.S.-based BiOWiSH to pilot adding Bacilus spp. microorganisms to inorganic NPK Phu My fertilizer. This was then tested on a number of key crops in Vietnam such as high-value industrial and fruit trees. The results were outstanding.

The fertilizer was then approved by the Ministry of Agriculture and Rural Development’s Plant Protection Department for commercial production. The product was introduced to the market last year.

Since then, the use of this new product line has shown that the NPK Phu My fertilizer granules containing beneficial microorganisms not only provide nutrients like conventional NPK but also support the development of beneficial microorganisms in the soil, making the soil fertile, soft, and capable of retaining water. As a result, both productivity and produce quality has been high.

Hoang Kim Ngoc, an official with the Phu My Fertilizer Plant, said: “In our monthly work schedule, in addition to industrial production at the factory, we also engage in market survey trips and recording down-to-earth opinions of farmers and market officials about NPK Phu My products.

These records, which reflect satisfaction, encouragement, and trust, have become the driving force for us to strive harder every day.”

In a challenging NPK market, employees’ determination, dedication and continuous product improvement have created a “solid foundation” for future growth, he said.