Phat Dat affirms leadership role in southern Vietnam's property market following successful launch of La Pura project

The official launch of the La Pura project by Phat Dat Real Estate Development Corp on Sunday in the southern province of Binh Duong made a significant impact, with over 95% of the total inventory in the Zenia sub-zone successfully transacted.

This result affirms Phat Dat’s credibility and capability in project development, while also highlighting the company’s leading role in the southern real estate market.

The buzz surrounding La Pura came as no surprise, as the project boasts a host of outstanding advantages: a prime location on the frontage of National Highway 13, a rare wellness-oriented living environment, and an all-in-one amenity system featuring over 100 internal facilities. In addition, a flexible payment plan has significantly boosted buyer interest, sparking strong demand.

Specifically, buyers in this sales phase are only required to pay 10% until handover, with fully furnished units ready for immediate move-in or rental exploitation.

Beyond attractive financial incentives, La Pura also delighted event attendees with a “shower of premium gifts,” including glamorous prizes such as a stylish VF 5 electric car, gold, and hundreds of luxury resort vouchers at The Westin Resort & Spa Cam Ranh.

In the context of continuously rising housing prices that are increasingly out of reach for the majority of the population, La Pura strikes a chord with buyers by offering reasonable prices, optimized financial planning, perfect functionality, intelligent design, ease of operation, and - most importantly - the potential for immediate income generation. The project also meets the housing needs of high-quality labor forces and foreign professionals working in Ho Chi Minh City and neighboring areas.

Market observers note that the successful transaction of 95% of the inventory in La Pura’s first sub-zone not only reflects the project’s real appeal and strong market demand, but also sets off a ripple effect that contributes to reshaping the landscape of the northeastern Ho Chi Minh City real estate market.

This area is currently one of the most promising development hubs in the southern region, as numerous infrastructure projects are being accelerated and the new administrative center of HCMC is expected to officially commence operations on September 15.

The successful launch of the La Pura project also marks Phat Dat’s impressive return to the real estate race, reaffirming its dominant position in the apartment segment across Binh Duong and particularly in the northeastern HCMC area - one of the company’s key strategic markets.

The success of La Pura stands as clear evidence of its capability to develop well-structured products, with transparent legal foundations, a clear implementation roadmap, and a strong assurance of property value.

Phat Dat’s sustainable development approach, with a steadfast focus on customer-centricity, is the cornerstone of its growth roadmap. This focus enables consistent asset value appreciation for homeowners and offers peace of mind to investors who can trust in the growing value of their properties. It also serves as a vital springboard for the firm’s sustainable growth phase, not just for 2025, but for many years to come.

From now through 2027, Phat Dat plans to roll out at least six major projects across Binh Dinh, Danang, Ba Ria-Vung Tau, and HCMC, generating an estimated total revenue stream of over VND40 trillion ($1.54 billion). Notably, following the administrative merger, Phat Dat now holds over 500 hectares of land in the newly formed HCMC.

With a clear strategic vision, robust resources, and proven resilience, Phat Dat is not only aiming for recovery but is positioning itself as a key driver of the real estate market’s resurgence. The year 2025 represents a pivotal moment where real value is transformed into tangible achievements, affirming the company’s determination to shape the future of Vietnam’s real estate landscape.