Top e-commerce platforms in Vietnam earn $9.5 bln in Jan-Sept, up 38%
The revenues of top five e-commerce marketplaces in Vietnam, namely Shopee, Lazada, Tiki, Sendo, and TikTok Shop, reached $9.5 billion in the first nine months of this year, up 37.7% year-on-year.
In its quarterly report, Metric.vn, a leading e-commerce analyst in Vietnam, also pointed out that the number of sold items reached 1.43 billion, up 49.8% year-on-year, in the same period.
Couriers of e-commerce platforms deliver goods to buyers. Photo courtesy of Dan Tri (Intellect) newspaper.
Metric.vn highlighted a trend that Shop Mall (official store) outlets accounted for one-third of the market revenue, while they made up only 5% of the total number of sellers.
This indicated that consumers are more and more focusing on official products with high quality, especially expensive goods, showing a new trend for online shopping in Vietnam.
Nevertheless, affordable products remained trendy in Vietnam, Metric.vn stressed. Items with prices under VND200,000 ($7.9) accounted for more than half of the total market revenues in the third quarter of 2024, up 9% year-on-year.
Best-selling brands on e-commerce marketplaces in Vietnam in January-September. Photo courtesy of Metric.vn
For Q3/2024, Metric.vn emphasized that mobile phones and tablets took all top positions regarding brands with highest revenues. The top ones are Apple, Samsung, Xiaomi, and Oppo. Huggies, a mother & baby product, came in the fifth rank.
Other names in the top 10 were Ensure, a grocery-food item; L’Oreal Paris and La Roche-Posay, two beauty products; Philips, a home appliances-home-lifestyle brand; and Vinamilk, a major dairy product brand in the country.
Besides, Metric.vn highlighted the trend of Chinese e-commerce players entering Vietnam. Temu has recently initiated move to enter the Vietnamese market, while the 1688 e-commerce app's iOS version now supports the Vietnamese language.
Taobao, Alibaba's e-commerce marketplace, has not yet supported Vietnamese but it has recently allowed shipping to addresses in Vietnam.
These moves are increasing competitive pressure in the domestic market, which has already been dominated by foreign marketplaces like Shopee, Lazada, and TikTok Shop.
- Related News
- Read More
EVNNPT leader requests 4 northern Vietnam power transmission projects to be accelerated
Pham Le Phu, general director of National Power Transmission Corporation, asked for the construction of four power transmission projects in the northern province of Phu Tho to be speeded up during his recent site inspections.
Companies - Sun, July 20, 2025 | 6:10 pm GMT+7
Vietnam's pharma major Imexpharm sees profit surge on OTC sales recovery
Imexpharm Pharmaceutical JSC (IMP) has reported a strong profit rebound in the second quarter of 2025, driven mainly by a resurgence in the over-the-counter (OTC) sales channel, following a subdued period during 2023-2024.
Companies - Sun, July 20, 2025 | 2:32 pm GMT+7
SCG-backed $5.4 bln petrochemical complex in southern Vietnam set to restart operations in August
The $5.4 billion Long Son Petrochemicals Complex, located in Long Son commune, Ho Chi Minh City, is expected to resume full operations this August after a period of temporary suspension due to market fluctuations.
Industries - Sun, July 20, 2025 | 10:07 am GMT+7
At least 38 people die in northern Vietnam boat capsizing incident, 10 rescued
Ten people have been rescued following a tourist boat capsize in Ha Long Bay, northern Vietnam due a sudden thunderstorm on Satuday afternoon, while 38 others died and five are still missing.
Society - Sun, July 20, 2025 | 9:51 am GMT+7
Vietnam's biggest gasoline retailer Petrolimex appoints new general director
Luu Van Tuyen, deputy general director of Petrolimex, Vietnam's biggest gasoline retailer with about 50% domestic market share, has been appointed general director for five years, starting from Friday.
Companies - Sun, July 20, 2025 | 8:00 am GMT+7
13th Party Central Committee wraps up 12th plenum
The two-day 12th plenary session of the 13th Party Central Committee concluded on July 19 afternoon, fulfilling the agenda set out at the start of the meeting.
Politics - Sat, July 19, 2025 | 5:15 pm GMT+7
Vietnam's property major DIC Corp to offer 150 mln shares to shareholders
Development Investment Construction JSC (DIC Corp), among Vietnam's biggest real etate developers, will offer 150 million shares to shareholders at VND12,000 ($0.46) apiece.
Companies - Sat, July 19, 2025 | 4:38 pm GMT+7
Urgent power transmission project inspected to ensure stable supply for Tan Son Nhat Airport
A working delegation recently inspected the 220kV Tan Son Nhat-Thuan An transmission line project, which powers the Tan Son Nhat International Airport in Ho Chi Minh City.
Companies - Sat, July 19, 2025 | 4:05 pm GMT+7
Over 86 mln bank accounts in Vietnam to be terminated from September 1
More than 86 million bank accounts that have not been biometrically authenticated or have been 'frozen' for a long time will be deleted starting September 1 to prevent fraud and cybercrime.
Banking - Sat, July 19, 2025 | 12:02 pm GMT+7
Malaysia boosts investment in green technology, digital transformation
Malaysia is unlocking high-impact investments at the intersection of sustainability and digital transformation, a key priority under the MADANI government’s green growth agenda.
Southeast Asia - Sat, July 19, 2025 | 11:59 am GMT+7
Indonesia expands retail network in Asia to boost exports
Indonesia has opened 2,400 retail stores in the Philippines and plans to expand into Malaysia, Bangladesh, and other Asian countries, Indonesian Trade Minister Budi Santoso said on Thursday.
Southeast Asia - Sat, July 19, 2025 | 11:57 am GMT+7
Southeast Asia IPO performance in Jan-June
The first half of 2025 saw a measured rebound in Southeast Asia’s capital markets, underpinned by stabilizing macroeconomic conditions and renewed momentum in larger IPOs, particularly in Malaysia and Indonesia, write Deloitte analysts.
Consulting - Sat, July 19, 2025 | 11:41 am GMT+7
Vietnam's fund management market must be transparent, sustainable to allure investors: experts
To spur the growth of Vietnam’s fund management industry, an open, transparent and fair playing field is needed for all participants, experts said at a seminar hosted by The Investor on Thursday.
Finance - Sat, July 19, 2025 | 9:32 am GMT+7
More data center investment to be poured into Vietnam: Cushman & Wakefield
Vietnam is an ideal destination for data center investment and the country is expected to see further interest from international investors, according to consultancy firm Cushman & Wakefield.
Companies - Sat, July 19, 2025 | 9:00 am GMT+7
Vietnam's Ministry of Science and Technology works with Google to explore digital transformation, AI
The Vietnamese Ministry of Science and Technology (MoST) has been working with Google to explore deeper cooperation in digital transformation, AI, and support for small and medium-sized enterprises (SMEs).
Companies - Sat, July 19, 2025 | 12:01 am GMT+7
Thailand hopes for US tariffs at levels comparable to other regional countries
Thai Deputy Prime Minister and Minister of Finance Pichai Chunhavajira on Friday expressed his expectation that the U.S.'s final reciprocal tariff rate imposed on Thailand's exports will align closely with other countries in the region, likely settling at approximately 20%.
Southeast Asia - Fri, July 18, 2025 | 11:53 pm GMT+7
