Top e-commerce platforms in Vietnam earn $9.5 bln in Jan-Sept, up 38%
The revenues of top five e-commerce marketplaces in Vietnam, namely Shopee, Lazada, Tiki, Sendo, and TikTok Shop, reached $9.5 billion in the first nine months of this year, up 37.7% year-on-year.
In its quarterly report, Metric.vn, a leading e-commerce analyst in Vietnam, also pointed out that the number of sold items reached 1.43 billion, up 49.8% year-on-year, in the same period.
Couriers of e-commerce platforms deliver goods to buyers. Photo courtesy of Dan Tri (Intellect) newspaper.
Metric.vn highlighted a trend that Shop Mall (official store) outlets accounted for one-third of the market revenue, while they made up only 5% of the total number of sellers.
This indicated that consumers are more and more focusing on official products with high quality, especially expensive goods, showing a new trend for online shopping in Vietnam.
Nevertheless, affordable products remained trendy in Vietnam, Metric.vn stressed. Items with prices under VND200,000 ($7.9) accounted for more than half of the total market revenues in the third quarter of 2024, up 9% year-on-year.
Best-selling brands on e-commerce marketplaces in Vietnam in January-September. Photo courtesy of Metric.vn
For Q3/2024, Metric.vn emphasized that mobile phones and tablets took all top positions regarding brands with highest revenues. The top ones are Apple, Samsung, Xiaomi, and Oppo. Huggies, a mother & baby product, came in the fifth rank.
Other names in the top 10 were Ensure, a grocery-food item; L’Oreal Paris and La Roche-Posay, two beauty products; Philips, a home appliances-home-lifestyle brand; and Vinamilk, a major dairy product brand in the country.
Besides, Metric.vn highlighted the trend of Chinese e-commerce players entering Vietnam. Temu has recently initiated move to enter the Vietnamese market, while the 1688 e-commerce app's iOS version now supports the Vietnamese language.
Taobao, Alibaba's e-commerce marketplace, has not yet supported Vietnamese but it has recently allowed shipping to addresses in Vietnam.
These moves are increasing competitive pressure in the domestic market, which has already been dominated by foreign marketplaces like Shopee, Lazada, and TikTok Shop.
- Related News
- Read More
Vietnam enters new phase of large-scale industrial growth, led by high-value FDI: Savills
Vietnam is entering a new phase of industrial growth, as macroeconomic indicators, FDI inflows, and infrastructure development all point to a shift from quantity-driven growth to scale and quality expansion.
Economy - Thu, December 4, 2025 | 3:30 pm GMT+7
Northern Vietnam province Phu Tho plans its largest-ever urban area project at $3.9 bln
Authorities in Phu Tho have approved plans for a VND102.84 trillion ($3.9 billion) development that would become the largest real estate project in the northern Vietnamese province.
Real Estate - Thu, December 4, 2025 | 2:11 pm GMT+7
Petrovietnam to divest 35% stake in non-life insurer PVI via auction
State-owned Petrovietnam will divest its entire 35% stake in PVI Insurance, with a full-lot public auction proposed. The sale is expected to take place by year-end or early 2026.
Companies - Thu, December 4, 2025 | 2:00 pm GMT+7
Vietnam’s Alluvia Chocolate opens its flagship store at Mekong Deltal’s My Tho cruise port
Alluvia Chocolate, a famous Vietnamese handmade chocolate brand, officially opened its flagship store at My Tho Cruise Port in the southern province of Dong Thap last Saturday.
Companies - Thu, December 4, 2025 | 1:22 pm GMT+7
Central Vietnam province Ha Tinh picks Vingroup for 2 wind power projects worth $1.48 bln
The Ha Tinh People’s Committee has selected VinEnergo, an energy arm of Vingroup, as the investor for two offshore wind power projects in Ky Anh, with a combined investment of more than VND39 trillion dong ($1.48 billion).
Energy - Thu, December 4, 2025 | 12:54 pm GMT+7
New chapter for electronics major Viettronics after Geleximco takeover
Shares of Vietnam Electronics and Informatics Corp, or Viettronics (HoSE: VEC) - long inactive and trading mostly between VND8,000-9,000 ($0.34) apiece for many years - have surged more than sevenfold over the past 11 months, rising to VND60,700 ($2.3) on Wednesday.
Companies - Thu, December 4, 2025 | 9:23 am GMT+7
Central Vietnam hub Danang faces infrastructure challenges as high-rise buildings rise along Han river
A wave of new high-rise projects along the Han River is making Danang’s urban planning and management increasingly challenging, forcing the central city to rethink strategies to ease the pressure on its urban core.
Real Estate - Thu, December 4, 2025 | 9:02 am GMT+7
Vietnam's livestock major GreenFeed reaps $65 mln in H1 profit, outpacing major rivals
GreenFeed Vietnam, a leading livestock company in the country, posted VND1.72 trillion ($65.07 million) in H1 after-tax profit, 2.5 times higher than the same period last year.
Companies - Wed, December 3, 2025 | 9:00 pm GMT+7
Eight EVNNPT employees receive Vietnam General Confederation of Labor innovation award
The Vietnam General Confederation of Labor (VGCL) has awarded its annual Creative Labor Certificate to 24 members of Vietnam Electricity's trade union, including eight employees from subsidiary National Power Transmission Corporation (EVNNPT).
Companies - Wed, December 3, 2025 | 8:42 pm GMT+7
Profit of Samsung’s 4 major Vietnam factories up 4.5% in Jan-Sept
Four major factories of Samsung Electronics in Vietnam posted a total profit of KRW4.37 trillion ($2.98 billion) in the first nine months of 2025, up 4.51% year-on-year, according to the South Korean conglomerate’s Q3 consolidated earnings statements.
Companies - Wed, December 3, 2025 | 4:52 pm GMT+7
Vietnam approves expanded list of strategic energy projects to meet rising power demand
Prime Minister Pham Minh Chinh has approved a sweeping update to the country’s portfolio of national important and priority energy projects, marking one of the most comprehensive revisions to the sector’s development roadmap in recent years.
Energy - Wed, December 3, 2025 | 3:53 pm GMT+7
Vietnam Education Publishing House pledges $758,300 in textbooks for students in flood-hit areas
Vietnam Education Publishing House (VEPH) has pledged up to VND20 billion ($758,292) this year to provide textbooks for students in the areas stricken by typhoons, floods, and poor economic conditions.
Companies - Wed, December 3, 2025 | 12:23 pm GMT+7
International awards solidify PVI's position as top non-life insurer in Asia
PVI Insurance, the only non-life insurance company in Vietnam, has won two categories at the Insurance Asia News (IAN) Awards for Excellence 2025: General Insurer of the Year and Underwriting Initiative of the Year.
Companies - Wed, December 3, 2025 | 11:58 am GMT+7
Foxconn aims to produce unmanned aerial vehicles, Xbox consoles in northern Vietnam province Bac Ninh
Fushan Technology (Vietnam) LLC, a subsidiary of Taiwan-based electronics giant Foxconn, plans to add unmanned aerial vehicles (UAVs) and Xbox gaming consoles to its production portfolio under a VND8,354 billion ($316.74 million) project in Bac Ninh province.
Industries - Wed, December 3, 2025 | 11:24 am GMT+7
Three port majors bid for $1.8 bln Lien Chieu container terminal project
Three consortia have submitted bids for the $1.8 billion Lien Chieu container terminal project in Danang, all of them leading companies in global shipping and port operations, a local official said.
Infrastructure - Wed, December 3, 2025 | 9:04 am GMT+7
Vietnam's billionaire Pham Nhat Vuong rises to Southeast Asia’s second richest
Pham Nhat Vuong, chairman of Vingroup (HoSE: VIC), Vietnam’s largest listed company by market cap, added $1.2 billion to his net worth in a single day, bringing it to $24.7 billion, according to Forbes data as of Tuesday.
Economy - Wed, December 3, 2025 | 8:39 am GMT+7
