Trusting Social brings AI-powered agents to enterprises, backed by Microsoft Cloud
Trusting Social, a leading Asian fintech AI company, has announced the launch of Agent Foundry, a generative AI platform that provides trainable, AI-powered autonomous agents to enterprises.
Agent Foundry will integrate Microsoft Cloud and AI technologies.
Agent Foundry makes its debut on June 29, 2023 in Ho Chi Minh City, southern Vietnam. Photo courtesy of Trusting Social.
The platform’s soft launch took place during the signing ceremony for the memorandum of understanding (MoU) between Trusting Social and Microsoft on Thursday. This marks a strategic collaboration to develop a generative AI-based solution tailored for emerging markets, especially Southeast Asia, over the next 5 years.
At the event, Trusting Social showcased ALICE, a generative AI-powered sales and relationship management agency that helps brands to reach out to millions of consumers; ANANSI, a business and data analytics agent; and ALAN, an AGI-based software programming agent.
Foundry Agents combine high-level business reasoning with powerful Big Data predictive modeling, vast industry domain knowledge, a wide range of digital skills (from using office applications to advanced data analytics and coding), and enterprises’ rich customer data to assist knowledge workers become more productive.
Foundry Agents appeal to enterprises thanks to their design to adhere to high standards for data privacy, security, social sensibility and controllability, their ability to strictly follow business rules, learn on the job, and proactively take actions in a business context with minimal human supervision.
Agent Foundry integrates Azure cloud services, secure and open-source friendly, and GitHub Enterprise, the developer and productivity tool under the Microsoft for Startups Founder Hub program.
"Foundry Agents aim to help businesses transform themselves in the age of generative AI," said Nguyen An Nguyen, CEO of Trusting Social.
"We are thrilled to bring AGI products to the Vietnam and Southeast Asian markets. Foundry Agents empower human workers to focus more on creativity, strategic thinking, decision-making, and human interactions, instead of repetitive, quantitative, and mundane tasks.
"These agents aid humans in problem-solving rather than taking over their jobs, as employees' creativity and judgment cannot be replaced. We expect a worker to employ dozens of autonomous agents for their daily tasks. They will increase the productivity of knowledge workers, lower the cost of servicing mass consumers, and transform the knowledge economy in the region."
Trusting Social CEO Nguyen An Nguyen speaks at Agent Foundry's debut on June 29, 2023 in Ho Chi Minh City. Photo courtesy of the firm.
Trusting Social aims to serve multiple industries, starting with the financial sector before expanding to consumer goods, telecommunications, and professional services. The launch of Agent Foundry is a significant milestone for Trusting Social, showing its decade-long commitment to advancing AI to enable businesses to better serve mass consumers with lower costs.
At the launch ceremony, Trusting Social and Microsoft Vietnam also signed a two-year MoU on collaborative research & development. As part of the MoU, both sides will pursue strategic research, technical development, and go-to-market collaboration. Trusting Social will integrate the Microsoft Azure cloud computing platform, services, solutions, and other technologies in connection with data analytics, OpenAI, and cognitive services for an Azure AI project.
Nguyen Quynh Tram, country general manager of Microsoft Vietnam, added: “We look forward to collaborating with Trusting Social to empower world-class financial access for the unbanked users. While AI is a defining technology of our time, we are optimistic that it will benefit the underserved communities in Vietnam and Southeast Asia.”
Last year, Trusting Social was also successfully selected to join the Microsoft for Startups Founders Hub, a new digital and truly inclusive platform for founders in Asia. Under the program, Trusting Social was provided free access to Microsoft's technology, tools, and resources to develop its AGI-empowered tools to deliver financial access for all.
- Read More
Toyota plans $359 mln plant expansion in northern Vietnam
Toyota Motor Vietnam (TMV) plans to invest about VND9.46 trillion ($359.2 million) in the first phase of its plant expansion project in Phu Tho province.
Investing - Fri, October 17, 2025 | 2:09 pm GMT+7
PVI Insurance sees 9-month profit before tax more than doubling
PVI Insurance has reaffirmed its position as the No. 1 non-life insurer in Vietnam, with total revenue increasing nearly 1.4 times in the first nine months of 2025 and pre-tax profit more than doubling year-on-year - surpassing its full-year targets for both revenue and profit.
Companies - Fri, October 17, 2025 | 9:08 am GMT+7
Vingroup to develop 4,600ha coastal urban project in northern Vietnam
A consortium of Vingroup (HoSE: VIC) and its real estate arm Vinhomes (HoSE: VHM) will develop a 4,600-hectare coastal urban complex in Ha An ward, Quang Ninh province, following local authorities’ approval of a zoning plan.
Real Estate - Fri, October 17, 2025 | 8:30 am GMT+7
Indonesia resumes int’l carbon trading after 4-year hiatus
Indonesian President Prabowo Subianto has issued a new decree to restart international carbon emissions trading after a four-year hiatus.
Southeast Asia - Thu, October 16, 2025 | 9:23 pm GMT+7
Investors seek 2-year delay for $2.56 bln LNG power project in northern Vietnam, citing equipment hurdles
Investors of a $2.56 billion LNG-fired power plant in Hung Yen province have proposed delaying the project’s commercial operation schedule by two years due to difficulties securing key equipment.
Energy - Thu, October 16, 2025 | 9:04 pm GMT+7
Vietnam to soon raise taxpayers' personal deduction: official
The personal income tax deduction in Vietnam is "very likely" to increase to VND21.7 million ($823,940) per month, including VND15.5 million (588,530) for the taxpayer and VND6.2 million ($235,410) for each dependent.
Finance - Thu, October 16, 2025 | 6:25 pm GMT+7
Business confidence climbs as reforms gain traction amid global headwinds: EuroCham Vietnam
The index climbed to 66.5, surpassing pre-tariffs level and reaching its highest in three years – showcasing resilience and adaptability amid global headwinds and evolving U.S. tariff pressures.
Economy - Thu, October 16, 2025 | 4:36 pm GMT+7
Vietnam's stock market watchdog suspends two Grant Thornton auditors
Vietnam's State Securities Commission (SSC) has suspended two auditors from Grant Thornton Vietnam after determining that the 2024 audited financial statements of Saigon Water Infrastructure Corporation (HoSE: SII) failed to meet required standards.
Finance - Thu, October 16, 2025 | 3:35 pm GMT+7
Law No. 56 a major policy breakthrough for Vietnam's stock market development
The Law No. 56, effective January 1, 2025, is one of the major legal breakthroughs in recent years that will enhance the transparency and operational efficiency of the Vietnamese stock market.
Finance - Thu, October 16, 2025 | 2:30 pm GMT+7
WHA Group breaks ground on smart technology industrial zone in central Vietnam
Thailand's WHA Group on Tuesday broke ground on a world-class, modern, and environmentally friendly industrial zone in central Vietnam, namely the WHA Smart Technology Industrial Zone-Thanh Hoa.
Real Estate - Thu, October 16, 2025 | 2:00 pm GMT+7
Vietnam a key partner in Murphy Oil’s global strategy: exec
Vietnam remains a key partner in Murphy Oil’s global business strategy, said Eric Hambly, the U.S. corporation's president and CEO.
Companies - Thu, October 16, 2025 | 12:06 pm GMT+7
VNPT, Qualcomm debut Vietnam’s 1st original design-based excellence center
State-owned Vietnam Posts and Telecommunications Group (VNPT) and Qualcomm have officially launched the VNPT-Qualcomm Excellence Center (VQEC), the first facility in the country to operate under an original design co-development model using Qualcomm’s core technologies.
Companies - Thu, October 16, 2025 | 8:41 am GMT+7
Indonesia enjoys steady growth in nine months
Indonesia's Ministry of Finance on Tuesday announced the country’s 2025 budget performance as of September, reporting that Southeast Asia’s largest economy continued to post steady growth despite global economic uncertainties.
Southeast Asia - Wed, October 15, 2025 | 9:53 pm GMT+7
Malaysia on progressive path towards AI nation status: experts
Malaysia is on a progressive track towards becoming an Artificial Intelligence (AI) nation by 2030, a goal seen as achievable under Budget 2026 - the Malaysian Government’s fiscal and policy framework for 2026.
Southeast Asia - Wed, October 15, 2025 | 9:44 pm GMT+7
Thailand steps up development of semiconductor industry
Thailand’s Board of Investment (BOI) plans to propose a new national semiconductor and advanced electronics policy board to the government, which will spearhead Thailand’s semiconductor development strategy.
Southeast Asia - Wed, October 15, 2025 | 9:40 pm GMT+7
ASEAN sets ambitious energy targets
Senior energy officials from ASEAN member nations and Timor-Leste on Tuesday convened in Kuala Lumpur, Malaysia, to finalize key outcomes and policy recommendations to be submitted to the 43rd ASEAN Ministers on Energy Meeting (AMEM).
Southeast Asia - Wed, October 15, 2025 | 9:33 pm GMT+7




















