VietinBank Securities unveils new brand identity

At the end of Q3/2025, VietinBank Securities Company (HoSE: CTS) announced a comprehensive brand transformation, marking a major milestone in its 25-year journey.

Alongside the rebranding, the company also introduced a redesigned interface and a suite of new features on its trading application.

VBSE – A milestone after 25 years of growth

The unveiling of the new logo and brand identity represents VietinBank Securities’s ambition to reposition itself for the future - reflecting its spirit of innovation, customer-centric focus, and commitment to the sustainable and strong development of Vietnam’s securities market.

The company’s new name, VBSE, is derived from VietinBank Securities but carries deeper meaning through its four core values: Value – Belief – Success – Growth.

The new VBSE logo embodies these principles with a minimalist design that retains VietinBank’s signature blue and red color palette. The stylized upward “V” serves both as the initial of VietinBank and as a symbol of growth - reinforcing VBSE’s role as a trusted bridge connecting financial resources to investors, fostering confidence, and enabling opportunities for success.

VBSE iTrade – Enhancing the investment experience

Building on 25 years of market presence, VBSE continues to evolve with investor needs by upgrading its trading app and website to deliver a more seamless and modern experience.

The VBSE iTrade application enables investors to open accounts instantly via eKYC, directly linked to Vietnam’s national database. The system integrates chip authentication and AI-powered facial recognition, enhancing security and preventing fraud.

In addition, eContract and digital signature features allow clients to complete agreements within minutes — eliminating paperwork while maintaining full legal validity and international compliance.

VBSE iTrade also enhances financial flexibility by tripling margin limits, allowing investors to adjust margin and advance payment limits up to VND20 billion ($760,000), and transfer funds across banks without restriction.

The new app design aligns fully with VBSE’s refreshed brand identity, featuring a modern, intuitive, and consistent interface for a smooth user experience across all devices.

Double incentives to boost investor value

To celebrate the brand relaunch and platform upgrade, VBSE has introduced a special promotion to encourage new investors to enter the market with VBSE’s support.

From November 1, 2025 to January 31, 2026, clients who open a new trading account via eKYC and register for margin trading will enjoy two incentives:

A margin interest rate of just 9.3075% per year (equivalent to 0.0255% per day), and free stock trading during the promotional period (excluding exchange fees). This policy applies to all new accounts opened by January 31, 2026, with the promotional benefits valid until February 26, 2026, except for fees paid to the stock exchange.

By combining both incentives, investors benefit from lower capital costs and reduced trading expenses - a practical and timely support measure amid growing investment demand.

* Discover VBSE and enjoy the dual promotion at: