Vietnam fertilizer major PVFCCo’s app enhances farmer engagement, experience

Petrovietnam Fertilizer and Chemicals Corporation (PVFCCo or Phu My) on Monday launched phase 1 of the “Phu My” mobile application – a loyalty app exclusively designed for users of Phu My fertilizer products.

The launch event took place in the central province of Dak Lak, one of Vietnam’s key agricultural hubs.

This milestone marks a significant step in the company’s digital transformation, enhancing customer service and experience, especially for farmers, and affirming PVFCCo’s commitment to customer-centricity.

It aims to foster sustainable connections between Phu My and its users while delivering tangible benefits to farmers, distributors, and the broader user community nationwide.

The Phu My app is available on iOS, Android, and as a web application. It allows users to collect points, redeem gifts, receive exclusive offers, and enjoy membership care, as well as access and interact with information on crop care, pest control, purchase points, key Phu My events, and fertilizer usage. All features are designed for a modern, convenient, fast, and personalized experience.

Users can fully participate online and earn reward points through familiar activities: daily logins, scanning QR codes on Phu My NPK fertilizer packaging, event check-ins, and personal info updates. Reward points can be flexibly redeemed for digital or physical gifts at Phu My events.

The app also offers a wide range of utilities (to be developed and expanded over multiple phases), including looking up product information (designs, composition, usage instructions) and transparent tracking of point history; finding nearby stores/distributors and stay updated on news, events, and promotions; receiving personalized notifications based on user needs and membership tier.

The program includes four tiers, namelu bronze, silver, gold, and diamond, based on points and engagement level. Each tier offers distinct benefits, from gift redemptions and priority support to invitations to exclusive events and appreciation programs.

The app also provides crop care and pest control information tailored to specific crops and soil conditions.

Phu My has implemented a centralized management system to handle member accounts and tiers, assign point-earning tasks, create and sync offers, manage news/events, distributor directories, and product categories.

It also includes detailed role-based permissions and customer group-specific notifications. This system ensures a disciplined, transparent and secure approach that aligns with corporate governance standards and an extensive distribution network.

A Phu My representative said: “With the Phu My app, we remain steadfast in our customer-first philosophy, applying technology in practical ways to better serve farmers and distributors. We believe this program will strengthen trust, increase the value of Phu My products, and help deliver bountiful harvests.”

The Phu My app is now ready for customer registration and usage. All terms, conditions, and benefits will be regularly updated on the app/web-app to ensure transparency and ease of use.

Download and experience Phu My app:

* For iOS: https://apps.apple.com/vn/app/ph%C3%BA-m%E1%BB%B9/id6746640850

* For Android: https://play.google.com/store/apps/details?id=com.dpm.loyalty_mobile