Vietnam's retail giant Mobile World posts record revenue in Q2

Mobile World Investment Corporation (MWG), a leading retailer in Vietnam, delivered its highest-ever quarterly revenue in Q2/2025, rising nearly 10% from a year earlier to over VND37.52 trillion ($1.44 billion).

The company averaged daily revenue of over VND412 billion ($15.76 million) during the quarter, according to its latest filing.

First-half revenue rose 12.5% year-on-year to VND73.66 trillion ($2.82 billion), reaching 49% of its full-year target.

In H1, the combined revenue of the Mobile World (mobile phones) and Dien May Xanh (electric and electronic home appliances) chains reached VND49.4 trillion ($1.89 billion), up 12% year-on-year.

Despite operating nearly 200 fewer stores than the same period last year, MWG still achieved growth as market demand gradually rebounded.

By category, mobile phones, tablets, and laptops registered robust growth of 20% to 50%. Washing machines, home appliances, and TVs posted single- to double-digit gains. Air conditioners, however, lagged amid unfavorable weather conditions.

Online sales totaled nearly VND2.7 trillion ($103.27 million), accounting for almost 6% of total revenue.

MWG’s retail grocery chain Bach Hoa Xanh posted H1 revenue of nearly VND22.6 trillion ($864.41 million), up more than 16% year-on-year. The growth was driven by both fresh food and fast-moving consumer goods.

As of end-June, the chain had opened 414 new stores, with over half located in central Vietnam. The new outlets collectively delivered positive store-level profit after covering all direct operating costs.

The chain plans to continue selective and efficient expansion in areas where it already has a footprint.

The An Khang pharmacy chain also showed improvement, with average revenue per store rising 30% year-on-year. Cumulatively, the chain generated VND1 trillion ($38.25 million) in revenue.

The AvaKids chain, which specializes in mother and baby products, generated revenue of VND650 billion ($24.86 million), a year-on-year increase of 5%. The chain achieved company-level profitability during the period.

EraBlue, a joint venture between MWG and Erafone, one of Indonesia’s largest tech product retailers, posted nearly VND1.6 trillion ($61.2 million), surging more than 70% year-on-year.

The chain achieved company-level profitability during the period, with operating efficiency improving in the second quarter versus the first.

MWG has set a 2025 revenue target of VND150 trillion ($5.74 billion) and net profit goal of VND4.85 trillion ($185.5 million), aiming for annual growth of 12% and 30%, respectively.

On the Ho Chi Minh Stock Exchange, MWG shares closed Friday at VND70,100 ($2.68) apiece.