Vietnam's steel giant Hoa Sen spins off retail arm with $38 mln investment
Hoa Sen Group (HoSE: HSG), one of Vietnam’s largest steel producers, has decided to establish a new subsidiary, Hoa Sen Home JSC, with charter capital of VND1 trillion ($37.98 million) to expand its construction materials retail business.
According to a corporate filing on Wednesday, Hoa Sen Group will hold a 99% stake in the new company, headquartered in Thu Duc city of Ho Chi Minh City. The unit will specialize in retailing hardware, paints, glass, and construction materials and fixtures.
Hoa Sen Group's chairman Le Phuoc Vu will represent HSG’s ownership and oversee any future capital increases in the venture.
A Hoa Sen Home store. Photo courtesy of the chain
Launched in 2021, the Hoa Sen Home retail chain currently operates 126 outlets nationwide. The company plans to open 20 new stores in 2025, expanding to 140 locations, and targets 300 outlets by 2030 through the addition of 25-35 stores annually from 2026 onward.
The retail network generated VND13.3 trillion ($505.13 million) in revenue in 2024 and aims for VND15 trillion ($569.69 million) in 2025 and VND33 trillion ($1.25 billion) by 2030.
Hoa Sen projects a compound annual growth rate (CAGR) of 16.3% from 2024 to 2030, with its Hoa Sen Home-branded products expected to grow at 50% CAGR.
Vu, who previously described Hoa Sen Home as his “final major effort” before stepping back from leadership, said the retail business would be a core driver of future growth.
“There’s no reason to keep Hoa Sen Home confined within the parent company,” Vu said. “With Vietnam’s growing economy and population, achieving several billion dollars in revenue, or even $10 billion, is absolutely possible.”
To reach its expansion goals, Hoa Sen estimates it will require VND3.6 trillion ($136.73 million) for store development, VND1.4 trillion ($53.17 million) for 12 distribution hubs, VND400 billion ($15.19 million) for technology upgrades, and VND600 billion ($22.79 million) for marketing by 2030.
HSG shares closed down 0.29% to VND17,050 ($0.65) each on Thursday.
- Related News
- Read More
VinFast overtakes Tesla as Q1 best-selling battery electric vehicle brands in Philippines
VinFast, the EV subsidiary of Vietnam’s conglomerate Vingroup, has surpassed Tesla to be the best-selling battery electric vehicle (BEV) brand in the Phillipines in the first quarter of 2026.
Companies - Tue, April 21, 2026 | 9:05 pm GMT+7
Usilk City urban area project case in Hanoi referred to police for investigation over alleged violations
Vietnam's Government Inspectorate has decided to refer the case related to the expanded Van Khe urban area project (Usilk City) to the Ministry of Public Security for investigation and handling in accordance with the law, after identifying a number of wrongdoings.
Real Estate - Tue, April 21, 2026 | 5:12 pm GMT+7
ACV proposes shifting most international flights from Tan Son Nhat to Long Thanh by 2027
Airports Corporation of Vietnam (ACV) has proposed shifting the bulk of international flights from Tan Son Nhat International Airport in Ho Chi Minh City to the Long Thanh International Airport in neighboring Dong Nai province under a phased plan that could see more than 90% of international passenger traffic handled by the new airport as early as 2027.
Economy - Tue, April 21, 2026 | 5:03 pm GMT+7
Tasco chairman outlines growth plan as shareholders lament losses
Shareholders of Tasco JSC voiced concerns at the firm’s annual general meeting on Monday after "holding HUT shares for three years without breaking even", prompting chairman Vu Dinh Do to outline key priorities for the company’s next phase of growth.
Companies - Tue, April 21, 2026 | 3:22 pm GMT+7
More than a marathon: How Carlsberg Vietnam runs together to build a stronger growth culture
For the fifth consecutive year, Carlsberg Vietnam, together with its iconic Huda brand, returned as one of the main sponsors of VnExpress Marathon Hue 2026. But for the company, this was never simply about sponsoring a race. It was about something far bigger: how culture, leadership, and shared purpose create the foundation for sustainable growth.
Companies - Tue, April 21, 2026 | 12:17 pm GMT+7
AnPro drives An Phat Holdings’ expansion into interior materials
An Phat Holdings is expanding beyond engineering plastics into high-tech interior materials through its AnPro brand, as part of a broader strategy to move up the value chain.
Companies - Tue, April 21, 2026 | 12:14 pm GMT+7
Vingroup, Vinhomes lift 2026 profit targets, sending shares higher
Vietnamese conglomerate Vingroup (HoSE: VIC) and its subsidiary Vinhomes (HoSE: VHM) said they will seek shareholder approval to raise their 2026 revenue and profit targets at the upcoming AGM.
Companies - Tue, April 21, 2026 | 11:18 am GMT+7
Foxconn pours additional $58.3 mln into northern Vietnam unit
Taiwan’s Hon Hai Precision (Foxconn), a key electronics supplier to Apple, said it will invest an additional $58.32 million in its Vietnamese subsidiary, Fushan Technology (Vietnam), according to a filing to the Taiwan Stock Exchange.
Investing - Tue, April 21, 2026 | 11:03 am GMT+7
Consortium proposes three wastewater plant projects in HCMC
A consortium comprising three Vietnamese companies - Petrosetco, Gelex Infrastructure and Viconship - has proposed three major wastewater treatment projects in Ho Chi Minh City, highlighting growing private-sector interest in environmental infrastructure.
Industries - Tue, April 21, 2026 | 8:00 am GMT+7
Vietnam: Energy shock clouds the outlook for 2026
The most difficult period will be in Q2 and Q3/2026 as high global energy prices (and limited supplies) hit their peaks before easing toward end-2026, write UOB analysts in their latest report on Vietnam economic forecasts released last Friday.
Economy - Mon, April 20, 2026 | 5:22 pm GMT+7
Vietnam's top retailer MWG targets 30% profit growth this year, $10 bln sales by 2030
Mobile World Investment Corporation (HoSE: MWG) set net profit goal at VND9.2 trillion ($349.4 million) this year, up 30% year-on-year, as the leading Vietnamese retailer accelerates separate plans for its core subsidiaries.
Companies - Mon, April 20, 2026 | 4:52 pm GMT+7
Steel giant Hoa Phat inaugurates $76 mln steel pipe plant in southern Vietnam
Vietnam’s conglomerate Hoa Phat Group (HoSE: HPG) on Saturday inaugurated a new steel pipe plant in the southern province of Tay Ninh with an investment of VND2 trillion ($75.6 million), as the country’s top steelmaker expands capacity to capture recovering demand in construction and infrastructure.
Industries - Mon, April 20, 2026 | 3:01 pm GMT+7
DNSE margin lending and advance receivables up nearly 40% year-on-year
Brokerage DNSE Securities JSC reported operating revenue of more than VND395 billion ($15 million) in the first quarter of 2026, up 62% from a year earlier, driven by strong growth in margin lending and advances on securities sales.
Companies - Mon, April 20, 2026 | 1:47 pm GMT+7
Major corporations back Ho Chi Minh City Venture Capital Fund
Several large regional and Vietnamese corporations have become founding shareholders of the Ho Chi Minh City Venture Capital Fund, launched last Friday as part of efforts to boost early-stage financing for startups.
Finance - Mon, April 20, 2026 | 1:40 pm GMT+7
Foreign investors hold over 10% stake in CAEX after capital hike
Vietnam Prosperity Crypto Asset Exchange JSC (CAEX) has completed a capital increase from VND25 billion to VND10 trillion ($380 million), with foreign investors holding a 10.6% stake.
Finance - Mon, April 20, 2026 | 8:00 am GMT+7
Are foreign capital flows gradually returning to Vietnamese stocks?
Foreign investors have remained net sellers of more than VND6.63 trillion ($251.76 million) on Vietnam’s stock market since April 8, though several sessions of net buying have re-emerged, with most of the net selling concentrated in a handful of large-cap stocks such as VIC, VHM and VPL.
Finance - Mon, April 20, 2026 | 7:30 am GMT+7
