Vietnam’s top e-commerce site earns $12.6 bln in 2024, up 37%
Top e-commerce sites in Vietnam, namely Shopee, TikTok Shop, Lazada, Tiki, and Sendo, earned a total revenue of VND318.9 trillion ($12.62 billion) in 2024, up 37.4% year-on-year, according to local e-commerce analyzer Metric.
The number of sold items grew 50.76% year-on-year to 3.42 billion. The two figures showed that the e-commerce market is growing fast with high demand, Metric highlighted.
E-commerce couriers in Ho Chi Minh City. Photo courtesy of Thanh Nien (Young People) newspaper.
However, the number of sellers decreased 20.25% year-on-year to 650,000. The trend indicated that the competition is fiercer, and only competent businesses can continue on the market, while weak ones had to leave, according to Metric.
Additionally, Shop Mall (verified sellers) recorded increases of 69.8% and 181.3% in sales on Shopee and TikTok Shop, reflecting the trend that buyers would prefer trusted sellers, data showed.
Regarding brands, Apple was the leading one with the highest revenue of VND5,428 billion ($215 million) in 2024, up 38.1% year-on-year. Other electronics giants, namely Samsung, Xiaomi, and Oppo, were in the second, third, and fourth ranks.
Vinamilk was the only domestic brand in the top 10 brands, with VND650.6 billion ($25.8 million), up 49.1% year-on-year.
Other top ones included dairy products Ensure, cosmetics L’Oreal Paris and La Roche-Posay, mother & baby care products Huggies, and household items Philips.
The market share of e-commerce in Vietnam in 2023 and 2024. Photo courtesy of Metric.vn
About market share, Tencent-affiliated Shopee accounted for the biggest portion of 64%, followed by TikTok Shop with 29% and Alibaba-affiliated Lazada with 6%. Tiki and Sendo, two domestic ones, accounted for the remaining 1%.
For 2025, Metric anticipated that the e-commerce market would continue growing, with revenue going up 21.5% to VND387.5 trillion ($15.3 billion).
- Related News
- Read More
Brazilian-invested Alterosa MK eyes expanding in Vietnam
Alterosa MK, a joint venture between Brazil’s Alterosa Group and MK Group of Vietnam, said it expects to receive more support from the two governments for investment expansion.
Finance - Wed, July 9, 2025 | 9:00 am GMT+7
USD price may reach VND26,400 in Q3, VND26,200 in Q4: UOB
Singaporean bank UOB's updated USD/VND projections are 26,400 in Q3/2025, 26,200 in Q4/2025, 26,000 in Q1/2026, and 25,800 in Q2/2026.
Economy - Wed, July 9, 2025 | 8:41 am GMT+7
Vietnam's stock market moving toward sustainability, professionalism: exec
The quality of investors in Vietnam has significantly improved as more and more investors start to adopt asset management strategies and disciplined investing, instead of merely engaging in short-term trading, said Nguyen Hoang Yen, chairwoman of Mirae Asset Securities.
Finance - Tue, July 8, 2025 | 11:40 pm GMT+7
Vietnam's credit growth hits record high since 2023
Vietnam’s total credit outstanding surpassed VND17.2 quadrillion (about $658.31 billion) in the first half of 2025, marking a 9.9% increase from the end of 2024 and a 19.3% rise year-on-year, the highest growth rate since 2023.
Banking - Tue, July 8, 2025 | 11:26 pm GMT+7
Foreign investors net buy for fifth consecutive session
Foreign investors' transactions on the Ho Chi Minh Stock Exchange (HoSE) continued to be a highlight as they net bought for the fifth consecutive session on Tuesday, to the tune of over VND7,679 billion ($293.88 million).
Finance - Tue, July 8, 2025 | 6:08 pm GMT+7
Northern Vietnam province opens bid for $2 bln tourism-casino complex project
Quang Ninh, a coastal province in northern Vietnam, is seeking investors for a large-scale tourism and casino complex valued at VND51.5 trillion ($2 billion) in its strategic Van Don Economic Zone.
Real Estate - Tue, July 8, 2025 | 4:37 pm GMT+7
The Investor to hold seminar on raising investor awareness towards stock market status upgrade
The Investor and its Vietnamese-language sister Nhadautu.vn will host a seminar titled “Raising investor awareness towards stock market status upgrade” in Hanoi on July 17.
Finance - Tue, July 8, 2025 | 4:02 pm GMT+7
Many uncertainties over exchange rates: Vietnam's central bank
There are many "unknowns" with monetary policy and exchange rates in the coming time, said Pham Chi Quang, director of the State Bank of Vietnam's (SBV) monetary policy department.
Banking - Tue, July 8, 2025 | 3:53 pm GMT+7
World's largest iron ore, nickel producer wants to expand business in Vietnam
Prime Minister Pham Minh Chinh has asked Vale Group, a multinational Brazilian corporation in the fields of metals, mining, and logistics, expand business in Vietnam.
Industries - Tue, July 8, 2025 | 1:52 pm GMT+7
Vietjet appoints new managing director
Vietjet Aviation Joint Stock Company (HOSE: VJC) has appointed Nguyen Thanh Son as its new managing director, succeeding Dinh Viet Phuong.
Companies - Tue, July 8, 2025 | 8:10 am GMT+7
First turbine rotor installed at expanded Hoa Binh hydropower plant in northern Vietnam
The rotor of the first turbine at the expanded Hoa Binh Hydropower Plant project was successfully installed on Sunday in Phu Tho province, formerly Hoa Binh province, northern Vietnam.
Companies - Tue, July 8, 2025 | 8:07 am GMT+7
Singapore heavily penalizes nine financial institutions for money laundering
The Monetary Authority of Singapore (MAS) has fined nine financial institutions SGD27.45 million ($21.55 million) for breaches related to the 2023 money laundering case involving more than SGD3 billion in assets.
Southeast Asia - Tue, July 8, 2025 | 7:58 am GMT+7
Foreign cash flows push VN-Index past 3-year peak
With positive sentiment from both domestic and foreign investors, VN-Index on Monday surpassed the 1,400 mark after more than three years. The last time the benchmark index reached this level was on April 19, 2022.
Finance - Tue, July 8, 2025 | 7:28 am GMT+7
Japan's Granja Fujikura eyes developing large-scale, high-tech agriculture in Vietnam
Granja Fujikura Group wishes to receive favorable conditions in Vietnam to develop large-scale, high-tech agriculture.
Economy - Mon, July 7, 2025 | 11:22 pm GMT+7
Vietnam's Maritime Bank plans 20% stock dividend payout
Vietnam Maritime Commercial Joint Stock Bank (MSB) plans to issue up to 520 million shares as stock dividends, equivalent to 20% of its outstanding shares at the record date.
Banking - Mon, July 7, 2025 | 5:30 pm GMT+7
Vietnam's shipping major Vinaship to pay first cash dividends after 14 years
Vinaship, a major shipping firm in Vietnam, plans to pay cash dividends for the first time in the past 14 years, at a total of approximately VND20.4 billion ($779,670).
Companies - Mon, July 7, 2025 | 4:36 pm GMT+7
