Vingroup launches gold-to-property program with buyback option

Vingroup, its housing arm Vinhomes, and several jewelry companies plan to roll out a program allowing customers to convert their idle gold holdings into cash for home purchases, while also offering an option to convert the property value back into gold later.

Under the program, customers with gold holdings can exchange the asset for cash to purchase residential properties developed by Vinhomes.

After five years, depending on market returns and personal demand, buyers may either continue holding the property or opt to receive an amount equivalent to 110% of the original gold value used for the transaction, effectively providing a 10% return on the converted gold.

All gold-to-cash and cash-to-gold conversions will be processed through participating jewelry and precious metals companies to ensure pricing transparency, asset security, and verification of the gold’s legal origin and eligibility for purchase.

To qualify for the program, customers must prove ownership of the gold before April 25. The converted gold value must cover at least 80% of the property price, while the remaining balance can be paid in cash and converted into gold value at the transaction date.

During the participation period, buyers are allowed to transfer the sales contract or the property itself. The transferee will inherit the same program benefits, with Vinhomes and participating gold trading companies supporting all related procedures.

The initiative comes as Vietnamese households continue to hold substantial amounts of physical gold as a traditional store of wealth, while property developers seek new channels to stimulate housing demand. According to the World Gold Council, Vietnamese households currently hold an estimated $35-40 billion worth of gold, equivalent to nearly 8% of the country’s GDP.

Vinhomes said customers can choose between continuing to hold Vinhomes real estate assets, which the company expects to appreciate strongly over time, or redeeming the equivalent value of the original gold transaction plus the additional 10% return.