DNSE Securities ranked among top 10 Vietnam Excellent Brands for second year

Hanoi-based DNSE Securities JSC has been honored in the top 10 Vietnam Excellent Brands – Pioneer of Innovation for the second consecutive time at a ceremony in Hanoi on Wednesday.

Joining DNSE in the list are Techcombank, Sacombank, VNPT, and Masan High-tech Materials. These companies were praised by the jury for their outstanding efforts and achievements, leading the way in the application of advanced scientific technologies, resulting in breakthrough effectiveness in production and business.

Launched in 2003, the Vietnam Excellent Brands has become one of the largest and most prestigious annual events for the Vietnamese business community, organized by VnEconomy magazine.

Over the past 20 years, the program has evolved into a platform that connects and honors leading reputable corporations and businesses in Vietnam, with evaluations conducted by esteemed managers, policymakers, and economic experts both domestically and internationally.

This is the second consecutive year (2023-2024) that DNSE has been named in the Top 10 Excellent Brands – Pioneer of Innovation, and the third year in a row it has been honored in the Vietnam Excellent Brands program. In 2022, the company obtained this award thanks to its impressive growth in business results and scale.

Expressing joy at receiving this award, CEO Pham Thi Thanh Hoa stated: “After four years of accelerated development to become a leading technology-driven securities company, this recognition from the Vietnam Excellent Brands program – a prestigious and long-standing award – is a proud achievement for DNSE's efforts.”

She emphasized that her firm always places customers at the center of its development strategy, focusing on how to provide them with the most convenient and beneficial experience. “We will continue to leverage technology as a key tool for improvement and innovation, creating new features and pathways that closely align with customer needs.”

Currently, DNSE’s product ecosystem attracts customers with unique features, following the goal of “personalizing investor experiences.” For instance, the margin trading management system, called Margin Deal, offers excellent loan packages with interest rates starting from just 5.99% per annum.

The AI-powered virtual assistant, Ensa, can summarize market developments, interact in real-time, and deliver investment recommendations based on various indicators tailored to different customer profiles. This product was also honored as the “Breakthrough AI Solution in Finance” at the AI Awards 2024 in August.

Previously, DNSE's outstanding technological strengths also enabled it to win two awards “Securities Platform of the Year” and “Breakthrough Investment Product of the Year” at the prestigious Asian Banking & Finance Awards 2024 for the second consecutive year. The company has experienced rapid growth in the number of newly opened accounts recently, thanks to new customer engagement channels and technology cooperation with partners such as the e-wallet Zalopay.

Notably, the derivatives segment is driving customer growth and rapid advancement for DNSE, even though it has just joined this market for just over a year. According to data from the Hanoi Stock Exchange (HNX), DNSE ranked among the top three in derivatives brokerage market share in Q3/2024, holding 5.3%, alongside major players VPS Securities and Ho Chi Minh City Securities (HSC).

Contributing significantly to this impressive growth, alongside essential elements that bolster derivatives trading – such as a fast and stable system, and transparent portfolio management regarding fees – DNSE boasts advanced technological features that adeptly alert investors and automatically execute take-profit and stop-loss strategies tailored to their chosen tactics.

Furthermore, the thrilling “Derivatives Arena” competition organized by DNSE since April 2024 has become an incredibly effective channel for stimulating derivatives trading, drawing nearly 9,500 participants after just over six months.

Following the monumental milestone of officially listing on the Ho Chi Minh Stock Exchange (HoSE) in July 2024, the recognition from prestigious awards, both nationally and internationally, has gradually solidified DNSE's position and prospects within the stock market.

Amid numerous challenges and the increasingly fierce competition in the financial arena, the investment in cutting-edge technology and innovative customer engagement approaches are expected to propel DNSE to even greater heights.

DNSE Securities, formerly known as Dai Nam Securities, was established in 2007 with a charter capital of VND38 billion ($1.49 million), which has been increased to VND3.3 trillion ($129.7 million).

In the next five years, DNSE aims to have 5 million customers, a market value of VND72 trillion ($3 billion), and a profit of VND2.4 trillion ($95.2 million), he added.

This year, the brokerage house targets an after-tax profit range of between VND170 billion ($6.72 million), down 20% year-on-year, and VND445 billion, double last year’s figure. Similarly, the range for its revenue target is VND868-1,390 billion ($54.6 million), up 51% and 88%, respectively.

In the first quarter of 2024, DNSE saw revenue and after-tax profit expand 21% and 78% year-on-year.