FPT Software, Julie Sandlau join hands to transform jewelry making

Danish luxury jewelry brand Julie Sandlau will build its first smart manufacturing facility in Vietnam via its new alliance with the country’s leading IT service provider FPT Software.

The two companies signed their strategic partnership on Tuesday in Hanoi within the framework of the Vietnam-Denmark Business Summit Forum 2022.

Through this alliance, FPT Software has become a strategic partner of Julie Sandlau in building the smart facility and transforming the traditional jewelry manufacturing process with digital technologies like robotic process automation, artificial intelligence, and more.

The manufacturing plant is set to be completed by the end of 2023 in Hanoi’s Hoa Lac Hi-tech Park, Vietnam’s first and largest hi-tech industrial park.

The alliance expects to transform Julie Sandlau’s operations and work processes in Vietnam, from human resources and operational management to accounting and so on.

The strategic step will enable the Danish brand to expand its operations to a strategic market like Vietnam and target potential customers here, according to Julie Sandlau.

Julie Sandlau CEO Soren Roed Pedersen said, “For years we have been first movers with our strong focus on environmental, social, and governance, or ESG. We are now ready to start our digital transformation together with FPT and thus further proving the great collaboration between Vietnam and Denmark.

“We have obviously great ambitions for our partnership with FPT as our long-term strategy for Vietnam will develop into much more than just manufacturing,” he said.

Julie Sandlau is FPT Software’s first-ever client in the jewelry manufacturing industry, said FPT Software Europe CEO Hai Le.

On nurturing and developing human resources, FPT Software will transfer expertise and provide comprehensive training to Julie Sandlau employees in Vietnam, with a deep dive into AI applications.

The strategic partnership will allow employees of the two companies to exchange knowledge and experiences, with Julie Sandlau offering fresh graduates from FPT University and FPT Corporation’s staff internship and employment opportunities. The program aims to improve educational quality and develop a guaranteed career path for FPT students and employees.

Vietnam-based FPT Software has some 41,000 employees present in 27 countries. It delivers services in smart factories, digital platforms, robotic process automation, AI, Internet of Things, enterprise mobility, digital product development, cloud, business applications, among others.

Almost 100 of its global customers are Fortune Global 500 companies in aerospace, aviation, manufacturing, automotive, banking, finance, insurance, logistics, transportation, healthcare, retail, energy, and more.

Julie Sandlau launched its Vietnam manufacturing factory, located in Hanoi, in 2010. Meanwhile, Danish company Pandora, the world’s largest jewelry brand by revenue, is investing $100 million in building a new facility in Vietnam as its third manufacturing site and first outside Thailand.

Pandora is set to start this construction in the southern province of Binh Duong in early 2023, with production due to start by the end of 2024.

Danish toy giant Lego Group is also building an advanced factory on a 44-hectare site in the province, with a total of more than $1 billion in investment. The production site is in Vietnam-Singapore Industrial Park III, developed by Vietnam-Singapore Industrial Park Group, a joint venture between Singapore’s Sembcorp Industries and Vietnamese leading industrial developer Becamex.