Lego set to inaugurate $1 bln Vietnam plant in April 2025: COO

Danish toymaker Lego is set to start operating its $1-billion plant in Vietnam’s southern province of Binh Duong in the first months of next year and inaugurate it in April, an executive has said.

Lego is working with municipal authorities to build a solar energy farm to power the plant, its chief operations officer (COO) Carsten Rasmussen told Vietnam’s Deputy Prime Minister Tran Luu Quang in Hanoi on Thursday.

This is the toy giant’s sixth plant and first carbon-neutral facility. It is also Lego's largest overseas investment.

The COO thanked the Vietnamese government, ministries, and Binh Duong’s authorities for their support for Lego.

In response, Quang affirmed the Vietnamese government’s special interest in the Lego plant, which is built in line with global development trends and will contribute to the country’s net-zero commitment.

The Lego plant is a standout example of Vietnam’s foreign investment attraction since it marks a start of the green production trend that the country and the whole world are heading towards, Quang said.

The government official asked Danish Ambassador to Vietnam Nicolai Prytz, who was present at the meeting, and Lego executives to continue calling on Danish firms to invest in Vietnam.

Ambassador Prytz noted that after Lego broke ground on its Vietnam plant, Denmark-based Pandora, the world’s largest jewelry maker, followed suit with a $150-million investment in a plant also in Binh Duong province.

This shows that Vietnam is a good destination for foreign investment, the diplomat added.