Nescafé unveils $1 bln plan for coffee sustainability, focusing on Vietnam
Nestle Group’s flagship coffee brand Nescafé will invest over one billion Swiss francs (over $1.02 billion) by 2030 to help coffee farmers transition to regenerative farming methods and adapt to the climate emergency.
The Swiss food and nutrition giant announced this ambitious Nescafé Plan 2030 on Tuesday, saying the initiative will focus on the brand’s suppliers in Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is grown.
Brazil is the world’s largest coffee producer, followed by Vietnam as the second largest. However, Vietnam is the world’s largest robusta coffee exporter.

A Nestle Vietnam-contracted coffee farmer in the Central Highlands, Vietnam’s coffee-growing hub. Photo courtesy of the company.
“Climate change is putting coffee-growing areas under pressure,” said David Rennie, head of Nestlé coffee brands. “Building on 10 years' experience of the Nescafé Plan, we're accelerating our work to help tackle climate change and address social and economic challenges in the Nescafé value chains.”
Philipp Navratil, head of Nestlé's coffee strategic business unit, said: “We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry.”
Via the plan, the brand pledges to help coffee farmers plant carbon sequestering crops, increase the use of organic fertilizers, improve bio-diversity and provide disease and climate-change-resistant coffee trees.
By 2025, the initiative, which aims to accelerate an operating Nescafé plan, is targeting that 100% of its coffee will be “responsibly sourced”, up from 82% in 2021, and that 20% is sourced from regenerative agricultural methods, rising to 50% by 2030.
Nestle says regenerative agriculture, which can contribute to drawing carbon from the atmosphere, is a key part of its net-zero commitment, which aims to half greenhouse gas emissions by 2030 and reach zero net greenhouse gas emissions by 2050.
The Swiss giant adds it has already made inroads to meeting its goal, achieving a 46% reduction in greenhouse gas emissions at its soluble coffee factories in 2020 versus 2010 levels per ton of product.
Nestle last October injected an additional $132 million into its coffee business in Vietnam, doubling Nestle Vietnam Company’s coffee product manufacturing capacity at its Tri An factory in Dong Nai province which borders Ho Chi Minh City, the country’s southern economic hub. Nestle Vietnam was founded in 1995 and the new capital inflow raised its total investment in the Southeast Asian nation to $730 million.
The sum did not include around $700 million the Swiss conglomerate used annually to buy coffee beans from Vietnamese farmers, Nestle Vietnam CEO Binu Jacob said at that time. These purchases, he added, accounted for one-fifth or one-fourth of total coffee beans harvested annually in Vietnam.
Jacob stressed that the Swiss group believed in Vietnam’s future as a global and regional manufacturing hub, and would continue to expand and invest in it. “Indeed, Nestle Vietnam is recognized as one of the most efficient and flexible operating systems in all markets where Nestle is present.”
- Read More
Vingroup starts building mega urban project in Vietnam's Mekong Delta
Vietnam’s leading private conglomerate Vingroup on Wednesday embarked on construction of the VND28 trillion ($1.1 billion) Vinhomes Green City, the first mixed-use urban development in its ecosystem in the Mekong Delta province of Long An.
Real Estate - Wed, March 26, 2025 | 10:11 pm GMT+7
Indonesia, China cooperate in digital technology
Indonesia and China are expanding cooperation in the field of AI to promote digital transformation, especially in the fields of agriculture and smart cities.
Southeast Asia - Wed, March 26, 2025 | 10:01 pm GMT+7
Indonesia decides to join BRICS New Development Bank
Indonesian President Prabowo Subianto has announced the Government's decision to become a member of the New Development Bank (NDB), a multilateral development bank established by the five founding member states of the BRICS group.
Southeast Asia - Wed, March 26, 2025 | 9:57 pm GMT+7
Major Vietnamese broker SHS to double charter capital
Saigon-Hanoi Securities Corporation (SHS) plans to issue 894 million shares to increase its charter capital from VND8.13 trillion to VND17.07 trillion ($667.6 million), making it one of the top three securities firms in term of charter capital.
Companies - Wed, March 26, 2025 | 8:30 pm GMT+7
Elon Musk company okayed to pilot Starlink satellite internet service in Vietnam
Vietnam has allowed the U.S.'s SpaceX to pilot Starlink low-orbit satellite internet service in the country on a pilot basis until January 1, 2031.
Industries - Wed, March 26, 2025 | 5:18 pm GMT+7
Danish toymaker Lego to open $1.3 bln Vietnam plant next month
Denmark's Lego will officially open its factory in VSIP III Industrial Park in Vietnam's southern province of Binh Duong on April 9.
Industries - Wed, March 26, 2025 | 4:18 pm GMT+7
Top Singaporean firms earn high incomes in Vietnam
Singapore is the second-biggest foreign investor in Vietnam, with over $84 billion in registered investment capital as of end-January and many prominent investors raking in high incomes.
Companies - Wed, March 26, 2025 | 3:45 pm GMT+7
Vietnam, Singapore ink significant deals in Hanoi
Vietnamese Prime Minister Pham Minh Chinh and his Singaporean counterpart Lawrence Wong on Wednesday witnessed the signing of many cooperation deals between agencies and enterprises of the two countries.
Economy - Wed, March 26, 2025 | 2:51 pm GMT+7
Vietnam's major policies are reshaping economic development
Major policies are reshaping Vietnam's approach to economic development, which focuses on science, technology, and private enterprises, said a leader at the Vietnam Chamber of Commerce and Industry (VCCI).
Economy - Wed, March 26, 2025 | 12:11 pm GMT+7
PM okays over $10 bln urban area project in central Vietnam
The over VND260.3 trillion ($10.16 billion) Cam Lam New Urban Area project in the south-central province of Khanh Hoa has received in-principle approval from Prime Minister Pham Minh Chinh.
Real Estate - Wed, March 26, 2025 | 8:58 am GMT+7
S Korea's KIM Fund raises stake in Vietnam's marine transportation firm VIPCO
South Korea’s KIM Fund has increased its stake in Hai Phong city-based Vietnam Petroleum Transport JSC (VIPCO, HoSE: VIP) to 2.73%, making it the latter’s second-largest shareholder.
Companies - Wed, March 26, 2025 | 8:30 am GMT+7
Vietnam, Singapore seek cooperation chances in semiconductor industry
The Vietnam Trade Office in Singapore, in collaboration with the Singapore Semiconductor Industry Association (SSIA), organized a hybrid seminar on Monday to introduce Vietnam's potential, advantages, and development strategies for the semiconductor industry.
Southeast Asia - Tue, March 25, 2025 | 10:55 pm GMT+7
OV intellectuals in UK suggest blueprint for Vietnam’s int’l financial hub ambition
Vietnam can rise as a major international financial centre, both regionally and globally, with a strategic vision that highlights transparency, a skilled workforce, modern infrastructure, robust financial markets, and strong international branding, the Vietnam Intellectual Society in the UK and Ireland (VIS) told visiting Vietnamese Permanent Deputy Prime Minister Nguyen Hoa Binh in a recent meeting.
Southeast Asia - Tue, March 25, 2025 | 10:55 pm GMT+7
Vietnam Deputy PM discusses financial center development with ECB
Vietnam's Standing Deputy Prime Minister Nguyen Hoa Binh on Monday met with representatives of the European Central Bank (ECB) to discuss plans for the establishment of financial centers in Vietnam, as part of his working visit to Germany – the final stop in his European tour.
Southeast Asia - Tue, March 25, 2025 | 10:52 pm GMT+7
Indonesia keeps commitment on energy transition
Indonesian Coordinating Minister for Economic Affairs Airlangga Hartarto on Monday affirmed that the U.S. decision to pull out of the Just Energy Transition Partnership (JETP) will not impact the other partners' commitment to it.
Southeast Asia - Tue, March 25, 2025 | 10:35 pm GMT+7
Malaysia’s electric vehicle sales surge
Malaysia’s automotive industry is gaining momentum, with electric vehicle (EV) sales soaring over the past two years and continuing to rise in 2025, driven by both domestic and international manufacturers.
Southeast Asia - Tue, March 25, 2025 | 10:23 pm GMT+7