Viettel leads pack as top 3 Vietnam brands valued at $14.5 bln
Telecom giant Viettel is Vietnam’s most valuable brand at $8.8 billion, followed by VNPT ($2.9 billion) and dairy firm Vinamilk ($2.8 billion), according to brand valuation consultants Brand Finance.
With its brand value up 44% over last year, military-run Viettel has retained its crown as the most valuable Vietnamese brand for the fourth consecutive year, the global firm said Wednesday.
The brand value of second-ranked VNPT, another telecom major, increased by 4%, while that of Vinamilk went up 18% over the previous year.
Every year, Brand Finance puts thousands of the world’s top brands to the test, evaluating which are the most valuable and strongest.
Viettel projects a strong corporate emphasis on environmental sustainability and urban biodiversity as is evident throughout its corporate headquarters, the 2022 Brand Finance Vietnam 50 notes.
Viettel Global, a subsidiary of Viettel and one of Vietnam’s biggest overseas investors, reported a record-high quarterly revenue of $237 million in Q1 of this year, up 17% year-on-year. The African region, Southeast Asia and Latin America all remain a significant driver of Viettel’s global growth.
Lai Tien Manh, country representative, Brand Finance Vietnam, said: “The pandemic brought many challenges to Vietnamese brands but at the same time it also bought with it opportunities and a renewed sense of brand purpose. We observed the actions of many local Vietnamese brands as they stepped up to support the government during this time of crisis.”
On VNPT, the report says the state-run corporation has over the last five years increased both brand value and brand strength. VNPT has ranked second in the national ranking for four consecutive years and has been in the top three since 2017.
In recent years, the brand has signed agreements with the Vietnamese government and other partners to improve connectivity and provide 5G service in Vietnam.
Meanwhile, Vinamilk has also ranked third for four consecutive years. It is the most valuable food brand in Vietnam, the Brand Finance report says.
The Ho Chi Minh City-based dairy giant continues to make constant efforts to conquer international markets, nearing its goal to become one of 50 biggest dairy brands worldwide.
According to the consultancy’s report, Vietnam’s top 50 brands in 2022 achieved an aggregate increase in brand value of 36% year-on-year. Despite the negative consequences of the Covid-19 pandemic, the nation’s biggest brands were able to deliver commendable results and brand value growth.
Since the Vietnamese economy is dependent on exports to nations like the U.S., China and Japan, supply chain issues continue to affect the growth of Vietnamese brands.
The top ten Vietnamese brands are worth $24.4 billion this year, accounting for 67% of the $36.4 billion of the top 50 Vietnamese brands.
There are four new entrants in the ranking that reflect stronger brand values across the ranking. The four newcomers are Nam Long (brand value $164 million), Vinacomin (brand value up 97% on last year to $83 million), Chin-Su (up 97% to $68 million), and Masan Consumer (up 84% to $66 million).
Alex Haigh, managing director, Brand Finance Asia Pacific, commented: “Despite the pandemic, Vietnam has maintained its economic stability and is rapidly developing with the help of technology.
“However, to continue to grow in brand value and help the country move from being product-oriented to marketing and brand-oriented, Vietnamese brands need to be open to change, react quickly, diversify and become more visible. In this way, they would be better positioned to all stakeholders.”
Telecoms, banking, food sectors record highest value
The four telecoms brands - Viettel, VNPT, Vinaphone (brand value up 11% to $859 million) and Mobifone (down 21% to $661 million) have a total brand value of $13.1 billion and compromise the largest economic sector by brand value, according to the report.
The banking sector follows with $8.5 billion in brand value from 12 brands, with the food sector being the third-most valuable sector ($3.5 billion from seven brands).
In addition to calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors.
According to these criteria, MBBank (brand value more than doubled to $642 million) is Vietnam’s strongest brand, with a Brand Strength Index (BSI) of 87.1 out of 100 and a corresponding AAA brand strength rating.
- Read More
Vietnam’s benchmark VN-Index to reach 1,400-1,420 points in 2025: broker
The VN-Index, representing the Ho Chi Minh Stock Exchange (HoSE), may hit 1,400-1,420 points in 2025, driven by an 18% market-wide profit growth and a price-to-earnings (P/E) ratio of 12.5-13x, according to broker MBBank Securities (MBS).
Finance - Sun, December 22, 2024 | 7:52 pm GMT+7
HCMC's first metro line officially operational after nearly 2 decades
The first urban railway line in Ho Chi Minh City, named Ben Thanh-Suoi Tien, officially started commercial operations on Sunday after nearly two decades of waiting.
Infrastructure - Sun, December 22, 2024 | 2:17 pm GMT+7
Vietnam's 2025 GDP to grow 6.5% on robust infrastructure investment, consumer spending recovery: VinaCapital
Domestic factors, including a ramp-up in Government infrastructure spending, a revival of the real estate market, and a recovery of consumer spending, will help sustain Vietnam's GDP growth at a circa 6.5% pace next year, in-line with the National Assembly’s official target and with 2024 GDP growth, write Michael Kokalari, chief economist at VinaCapital.
Consulting - Sun, December 22, 2024 | 2:00 pm GMT+7
Vietnam shipping, seaport stock rally driven by rosy outlook in 2025
Many shipping and port stocks have risen sharply since November on an optimistic outlook for the industry driven by increasing throughput and a shift in container shipping alliances in 2025.
Companies - Sun, December 22, 2024 | 10:00 am GMT+7
Singapore’s Platinum Victory seeks to raise stake in Vietnam’s REE to nearly 45%
Singaporean fund Platinum Victory Pte. Ltd. has registered to buy another 16.8 million shares in Ho Chi Minh City-based utility firm Refrigeration Electrical Engineering Corporation (REE), aiming to increase its ownership to nearly 45%.
Finance - Sun, December 22, 2024 | 9:29 am GMT+7
1.8 km road connecting Lach Huyen Port terminals to be built in northern Vietnam
The Hai Phong Economic Zone Management Board has taken a significant step forward in enhancing infrastructure around Lach Huyen Port by establishing a council to appraise the environmental impact assessment for the road connecting terminals No. 3 to No. 6.
Economy - Sun, December 22, 2024 | 8:00 am GMT+7
Hanoi TikToker internationally wanted for involving in multi-billion-dollar scam
Hanoi police have issued an international arrest warrant for Le Khac Ngo, known as "Mr. Hunter," a key accomplice in a recently-dismantled massive foreign exchange and securities fraud ring.
Society - Sat, December 21, 2024 | 10:57 pm GMT+7
Unlocking Phu Quoc’s potential to become the 'Hawaii of the East'
Leading global tourism companies have remarked that Phu Quoc has "yet to receive the recognition it deserves," despite its impressive and unexpected growth rate.
Travel - Sat, December 21, 2024 | 7:20 pm GMT+7
Thai central bank maintains policy interest rate at 2.25%
The Thai Chamber of Commerce (TCC) has said it backs the decision by the Bank of Thailand, the country's central bank, to maintain the policy interest rate at 2.25%, considering the move as suitable for a reviving economy.
Southeast Asia - Sat, December 21, 2024 | 5:43 pm GMT+7
Vietnam's military-run tech giant Viettel strikes big deals at international defence expo
Subsidiaries of Military Industry and Telecommunications Group (Viettel) signed a string of significant contracts with major global partners during the first two days of the Vietnam International Defence Expo 2024 in Hanoi.
Companies - Sat, December 21, 2024 | 5:36 pm GMT+7
Taiwan’s Wistron acquires 37ha land lot in northern Vietnam for expansion
Taiwan-headquartered Wistron, a top electronics provider and an Apple supplier, will further its investment in Vietnam’s northern province of Ha Nam by acquiring another 37.1-hectare land lot.
Companies - Sat, December 21, 2024 | 2:08 pm GMT+7
VAFIE seeks to promote sci-tech development, intellectual property policies
The Vietnam’s Association of Foreign Invested Enterprises (VAFIE) aims to enhance policies for the development of science, technology, and intellectual property, creating a more conducive investment environment.
Companies - Sat, December 21, 2024 | 1:59 pm GMT+7
Vietnamese dong likely to depreciate 3% in 2025: VinaCapital
The Vietnamese dong is likely to depreciate 3% in 2025 on anticipation that the US Dollar/DXY Index will finish 2025 nearly unchanged, says Michael Kokalari, chief economist at Vietnam's leading fund manager VinaCapital.
Economy - Sat, December 21, 2024 | 11:23 am GMT+7
First luxury railway journey across Vietnam features Indochine architecture
PYS Travel has launched the first luxury railway journey across Vietnam named Sjourney, marking a new milestone in the railway tourism sector.
Travel - Sat, December 21, 2024 | 10:09 am GMT+7
Vietnam among 40 most beautiful countries: US publication
Vietnam has secured the 36th position in the ranking of the 40 most beautiful countries in 2024 in a testament to its undeniable charm and appeal, according to US News & World Report.
Travel - Sat, December 21, 2024 | 10:04 am GMT+7
Foxconn to invest $16 mln more in Vietnam’s Quang Ninh province
Competition Team Technology (Vietnam) Company Limited, a subsidiary of Foxconn, will invest an extra $16 million in its “S- Vietnam” project in the northern coastal province of Quang Ninh.
Industries - Sat, December 21, 2024 | 9:53 am GMT+7